Thursday, April 20, 2023, 1:30 pm – 4:30 pm
3 Non-Clinical Hours
Course Fee: All Attendees- $39
AGD Codes: 552
Speaker: Dr. Ankur Gupta
Course Title: How is it that Some Patients Can Afford a New TV, But They Can't Afford a Root Canal?
Dental case acceptance and refusal often cannot be rationally explained. Our profession has taught us that the ability to smile and properly function is tremendously valuable, yet we often find patients seemingly incapable of understanding such value. Instead of negatively judging these patients, it is important that we understand what is actually going on inside our patient's heads at the time when complex dental recommendations are made. By understanding our patients, we will become much more successful at getting them to understand us and realize the value of what we have to offer.
- Develop a patient-centered, emotion-based clinical exam, shedding the coldness and objectivity taught in dental school
- Understand the major psychological barriers preventing patients from moving forward with treatment, and learn the best ways to uncover and empathize with those
- Discover the value in starting the new patient interview during the initial phone call
- Return to the office the next day with several actionable tools that will get your patients to say "yes" to complex full mouth treatment
Speaker Bio: Dr. Gupta after completing a one-year GPR in Cleveland, started a practice from scratch in 2005. Armed with what he considered adequate knowledge, hand skills, and a personable demeanor, he watched as his practice floundered, finances became un-predictable, and his lower back and spirit toward life became worrisome. Rather than continue the trend, he made a guinea pig out of his office, family, and self; attempting any and all personal and professional “experiments” in self-improvement. More than a decade later, he enjoys excellent new patient numbers and case acceptance, a solution oriented dental team; and most importantly, a meaningful and positive identity. He happily shares the failures and successes with dental and community groups throughout the country, always ending his presentations with practical, implementable, step-by-step ways to be better.