Januszek JeffSocial Media Strategy to Make You Smile

Saturday, May 11

Time:  9:00 - Noon
Course Code:  S 560
Quick Summary:  Like it or not, your practice's social media presence or absence shall influence prospective patients' willingness to choose your office.  It doesn't have to be complicated or expensive to establish that presence.
Fee:  Dentists $55   All Others $15
NOTE:  This course is a REPEAT of Friday's course. 
Course Description:  Social media is the most powerful advertising channel ever.  It’s also the most confusing.  How do you effectively create a plan?  Measure ROI?  Build a brand friendly persona?  Turn your practice into a marketing powerhouse by learning how to target your best customers with a winning social media strategy.
Learning objectives:
  1. Learn how to target the audiences that mean the most to your bottom line.
  2. Build a plan to turn your office into a content generation machine.
  3. Stop throwing darts blindfolded; begin to effectively measure social media success.
  4. Clear up misunderstandings over social media advertising.
  5. Using your phone as a multi-media studio.
Course most appropriate for:  All Attendees
C.E. Hours:  3 non-clinical hours
Academy of General Dentistry Code:  550